Google is often the first point of contact between a customer and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences.
Recognizing the need, Google has rolled out its own reviews feature, which allow users to write reviews directly on the business’s Google or Google Map listing. Since Google reviews are obviously favoured by the search engine and show up upon every relevant result, if your business wants to have a good presence on Google, the best place to start is by getting more Google reviews.
In order to get Google reviews from travelers you have to set up Google My Business
Google My Business is a free tool that allows businesses to control their appearances on various Google products like Google+, Google Maps and Google Search. With this tool in your pocket, you can create and update your business listings to make them interesting for customers.
With help from Google My Business, people can easily find where your travel and tour business is. It enables you to maintain your local results which show on multiple Google platforms. These results are modified according to geographies to enrich the online searching experience.