Almost 40% of all tour and activity bookings are being made online

60% of leisure and 41% of business travelers are making their own travel arrangements, generally via Internet

More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities. That’s more than 57% of all travel reservations each year!

97% of people now prefer to find business online

92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising

Almost 90% of tour operators are still taking bookings manually via email booking requests