This is going to help in converting the clicks you have into sales because a click is nothing if it cannot be converted into booking, this means we have to make your website user-friendly and easy to navigate.
If this sounds like a lot of work, that’s because it is.
The large OTAs spend most of their time and their resources with Adwords specialists and they reap benefits from this as the OTAs buy clicks and also bring tourists to their website which brings conversion because several tourists book their tours and activities and this is going to affect you as you will pay huge commissions and will also lose direct bookings and customers. The OTAs will then come and work with you and they will give you commission rates of 30-35% which will make them make more bucks which you should be making while they will just be reselling your products.