The Google Ads can be displayed on top, below and right-hand side of the search results.
Running PPC campaigns includes:
We are also going to decide the maximum price that you should pay for pay per click for your ads and then hopes that this is going to bring in the sales target without having to go over your budget.
This is going to help in converting the clicks you have into sales because a click is nothing if it cannot be converted into booking, this means we have to make your website user-friendly and easy to navigate.
If this sounds like a lot of work, that’s because it is.
The large OTAs spend most of their time and their resources with Adwords specialists and they reap benefits from this as the OTAs buy clicks and also bring tourists to their website which brings conversion because several tourists book their tours and activities and this is going to affect you as you will pay huge commissions and will also lose direct bookings and customers. The OTAs will then come and work with you and they will give you commission rates of 30-35% which will make them make more bucks which you should be making while they will just be reselling your products.
At our company, we are going to create our own ad pattern instead of us following other tour operator’s pattern of making ads. We always ensure that we make the practices that are best for your business which will make sales activities from your customers directly.
Tourists need to be able to find some trust signals which is going to help them book a tour and we must ensure that we provide this so that they can see that we are reliable and trustworthy as providing validity and trust is a must for the users. So we are going to incorporate any legal certifications to show that your business is having and we will also show feedbacks from your previous customers so that the new customers can be persuaded to book tours with you instead of going to your competitor.