The trick is to deliver content that is relevant to your audience is the success of your website. Attracting visitors involve in a strong SEO strategy. SEO provides the best return on investment and is the most cost-effective action you can take to bring traffic to your site because an SEO optimized page keeps bringing in traffic for free, year after year, and when done correctly this traffic actually increases each year through the effect of longtail keywords . Don’t spend money on social media or ad campaigns before maximizing the search engine potential of your website. After building your site, SEO should be the next step. Once the essential step of SEO is in place then you can look at further increasing traffic through other channels like social media and ads.