Creating Brochure & Flyer for Tour Operator
Brochures & flyers can be a great marketing tool for tour and activity businesses. One of the most effective ways to get bookings and raise awareness are the Brochures & flyers. Your activity business needs quality printed sales materials because
It’s convenient for your customers. Busy travelers who have limited access to the internet can easily pick up your brochure & flyers and read it at their leisure.
Here’s how we plan to start leveraging brochure & flyer marketing for your business.
STEP 1 Plan your brochures & flyers properly
since you’re going to use for (hopefully) a long time & it’s harder to chop and change print materials, compared to something that’s published online, we take serious efforts to take you through a process to make a brochure that has all right information and looks brilliant.
We set clear objectives with you
- Decide what you’re offering your customers. It would be best to have a compelling offer, instead of just information about your tour or activity. This will prompt people to take action instead of leaving it for later & also any marketing efforts / Productivity must be able to measured. For example, you can offer a time-sensitive discount, a 2 for 1 offer, or a VIP pass with unique codes
- Tell your customers how they should redeem their offer. Ideally, this will be online through your booking system using a unique promo code.
- Set a measurable goal you’d like to achieve. How else will you measure the success of this particular campaign?
- Once we have these hashed out, it’s time to finalize your brochure.
STEP 2 Finalize your brochures & flyers
We will finalize the content of your brochures & flyers, we will get your concern before finalizing. And we make sure it’s absolutely perfect to be distributed
Also, we make sure
- Have we answered the most frequently asked questions?
- Do we have beautiful headlines and graphics?
- Have we put a brief summary of what to expect?
- Are there clear instructions on how to book?
- Have we given them a good reason to act now?
- Have we put our contact details?
- Have we stated our guarantee? This is especially important for weather dependent businesses.
- Is it easy to find information I’m looking for in the brochure?
Remember that people buy with emotion but justify using logic. We make sure we trigger those emotional heart strings while still mitigating any kind of barrier to buying from you through appealing to their logical side.
STEP 3 Giving ideas to distribute your brochures & flyers in the right places
There’s no point going through all that hard work if no one is going to see it. We need to make sure your brochure is accessible to your potential customers.
Few ideas
- You may put it at your point of sale. It’s only natural to have it at your reception desk, so that customers can grab it and it have their questions answered. Perfect for when things are hectic because your staff are busy trying to get everyone on tour.
- You may put it in hotel and mall brochure racks and bulletin boards. You want travelers, and that’s where they reside. For people who plan out things to do once they arrive at their destination, it’s not uncommon for them to pick up a few brochures to see what’s available.
- You may put it in sales kits to your existing and potential agents (send it via mail or hand them out at trade shows). Whether it’s an ITO, travel agency, or concierge, your sales kit should contain print marketing materials that they can use to sell your tours better.
Using the Brochure & Flyer online too
Wil make sure you have digital versions for website visitors. All your brochures will be published as flip books (Flipbook. is an online interactive format for presenting traditional print documents). Also, all flyers and pages of brochures can be taken as single pages to post in your social media